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NSW Tourism Hits Record High | What Holiday Rental Hosts Should Know

By January 17, 2026 No Comments
Holiday rental property in NSW with modern interiors

NSW has once again established itself as Australia’s leading destination for visitors and visitor spending. New figures show total visitor expenditure in NSW reached $55.9 billion, with 124.6 million domestic and international visitors, and accommodation occupancy rising above the national average.

For holiday rental hosts, this is more than just good news. It signals strong demand for short-term accommodation across the state, from Sydney to regional destinations like the Blue Mountains and the North Coast.

NSW Government figures: Visitor spending hits record high in NSW

Tourism and Accommodation Trends 

Australia’s tourism industry has experienced notable growth, with international visitor arrivals continuing to climb and new campaigns encouraging global travellers to Australian states and regions. In late 2025, international arrivals spiked by around 20% year-on-year, with increased numbers from countries including New Zealand, the US and Asian nations.

This surge naturally flows into the holiday rental market, boosting occupancy even outside peak holiday periods.

Tourists enjoying Sydney and surrounding NSW regions

Destination NSW

Changing Traveller Preferences

Recent insights into consumer behaviour show that travellers increasingly prefer short-term rentals to traditional hotel stays, especially for:

  • Privacy and space for families and groups

  • Remote work and longer stays

  • Local experiences and residential locations

These preferences are pushing guest spend away from hotels and towards unique, personalised accommodation options.

This means properties that match evolving guest expectations — whether that is high-speed internet for remote work, outdoor space for families, or interiors that feel like a home — tend to perform better on bookings and average daily rates. Source

Growing Demand for Regional NSW Stays

Data from Destination NSW reveals that the number of short-term rental listings in NSW is increasing, particularly in Sydney but also across regional destinations, where travellers are seeking nature, beaches and quieter escapes.

Other Australian markets like Central Coast and Wollongong are also seeing strong returns, with high occupancy and daily rates, thanks to the ongoing holiday travel trend.

Even when looking at the wider market, the message is clear: well-presented and professionally managed holiday properties continue to perform strongly across tourism hotspots.

Cheese board set up on the balcony of an Air Design stay in Horsefield Bay, NSW

Air Design stay in Horsefield Bay, NSW

The Competitive Reality for Hosts

While demand is rising, competition is also growing. According to market insights, active short‑term rental listings across Australia increased by around 15 % to 25 % compared with last year, with zones like Sydney and Melbourne showing some of the largest increases. This growth makes platform visibility and guest bookings more competitive for hosts. Source

At the same time, new regulations and registration requirements are being introduced in parts of Australia — including caps on rental availability and compulsory registration schemes — adding complexity for property owners.

This changing landscape makes professional management even more valuable, especially as platforms and government rules continue to evolve.

Luxury holiday property with pool in Austinmer perfect for family holidays

Air Design stay in Austinmer, NSW

Why Partnering With A Professional Makes Sense

With these trends in mind, hosts who take on all aspects of rental management themselves can easily find it overwhelming. The short-term rental market now demands:

  • Strategic pricing that responds to demand and seasonal fluctuations

  • Professional listing optimisation for visibility and conversion

  • Responsive guest communication to secure bookings

  • Navigation of changing compliance and platform requirements

This is where Air Design comes in. Instead of spending your time juggling all these moving parts, you benefit from our expertise across:

✔ Property positioning that reflects market demand
✔ Data-driven pricing and demand forecasting
✔ Handling guest enquiries, bookings and communication
✔ Maintenance, cleaning and quality control coordination

With Air Design as your partner, you spend less time stressing and more time earning. Our team works with the latest market insights, so you stay ahead. If guest preferences shift or regulations update, we adapt your strategy accordingly.

To maximise your property’s income and make the most of NSW’s booming tourism, get in touch with Air Design Australia today. Our expert team can assess your property’s potential and support you at every step.

Talk to our team and book a free property assessment.

Claire Fuller

Author Claire Fuller

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