The benefit of living down-under means we can look to our Northern Hemisphere counterparts and the trends across Europe this past Summer season to determine the prospects for tourism in Australia for the coming holiday season.
As seen across Europe, the booking lead time was around 22 days in advance. We saw this occur in Australia in Q1 and Q2 of 2021 when many of the state-border restrictions lifted. This tentative booking lead time will indeed be a trend across Australia in coming months as state premiers are encouraged to hold their nerve and stick to the National Plan to Transition Australia’s National COVID-19 Response as state borders reopen.
Europeans proved to be booking these last minute trips to rural and coastal destinations. For urban properties, there is nothing to fear as guests are tending to spend more per night in capital cities than as shown in 2019. This may be due to limited number of quality holiday homes available to the short-term rental market over the past two years as has been same here in Australia.
As to be expected, the car was the preferred method of travel in Summer across Europe and rather than hotels, holiday homes and furnished apartments were the most sought-after accommodation options.
As people remain working remotely, the flexibility of working from anywhere remains popular. Both here and overseas, guests can combine work with holidays this coming Summer season with popular amenities including dedicated work spaces and wi-fi.
With many in Australia subject to lockdown restrictions in Q3 and Q4 of 2021 and with almost half of Australia’s population being subject to some form of lock-down, Australians are busting to get out and about. With this in mind, is your holiday home or short-term rental property ready to accept guests this holiday season? To find out how to maximise your returns this Summer, get in touch to get expert advice and experienced short-term accommodation management services.